Achieving Brand Loyalty in China through After-Sales - download pdf or read online

By Alexander Fraß

ISBN-10: 3658143665

ISBN-13: 9783658143664

This paper offers a tenet for a way the whole procedure chain of car after-sales companies can be researched in China. furthermore, Schwartz's person point price idea is brought as a important operationalisation method of cultural advertising and marketing. So, values are modelled as exogenous variables in an effort to express which of them are fairly causal. a complete of 301 chinese language workshop buyers have been surveyed to evaluate the serious good fortune elements of after-sales companies through partial least squares structural equation modelling. After-sales providers became extremely important within the car undefined. even though, this quarter has now not been sufficiently researched, fairly with reference to China, an important vehicle industry globally. 

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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants (Business Analytics) by Alexander Fraß


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