Download e-book for iPad: Andreas Holzinger und das Geheimnis des Marketings (German by Jürgen Polterauer

By Jürgen Polterauer

ISBN-10: 3902900962

ISBN-13: 9783902900968

Erfrischend und rotzfrech: Anleitung zum Kunden-Dialog
Unser Protagonist Andreas Holzinger steht den alltäglichen Herausforderungen eines Marketingleiters im Wandel der Zeit gegenüber. Die Kommunikation wird zusehends datenbasiert und damit schneller und individualisierter. was once jahrelang im Direct advertising and marketing gepredigt wurde – die richtigen Angebote zum richtigen Zeitpunkt an die richtige individual zu kommunizieren –, ist erst jetzt Tatsache geworden. Diese Möglichkeiten bringen aber auch den offenen Rückkanal der Konsumenten mit sich. Kurz: der ideale Stoff für eine fröhliche wie auch böse Satire mit dem Tiefgang und dem Lernwert eines Fachbuches.

Der Autor Jürgen Polterauer verfügt über 18 Jahre Berufserfahrung im Bereich Direct advertising, CRM, Data-basemarketing, strategische Beratung und Kreationsentwicklung und zählt zu den erfolgreichsten Dialog-Marketing-Experten Österreichs. Polterauer ist Vizepräsident des conversation advertising Verbandes Österreich (DMVÖ) und lehrt an diversen Fachhochschulen und Colleges.

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Andreas Holzinger und das Geheimnis des Marketings (German Edition) by Jürgen Polterauer


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